The directive will be published in the EU Official Journal and take effect 20 days later, with rules applying from 1 July 2028.
The EU Council has formally adopted new value added tax (VAT) rules for distance sales of imported goods on 18 July 2025. The directive will improve collection of VAT on imported goods by ensuring suppliers are always liable for VAT paid on imports, rather than the EU consumer as is currently usual practice.
This should encourage suppliers outside the EU to use the VAT import one-stop-shop (IOSS) for VAT reporting and collection.
Import one-stop-shop (IOSS)
The already-existing IOSS serves as a point of contact for importers of goods from third countries into the EU. It simplifies VAT declaration and payment when importing goods into the EU, since it is only necessary to register in one member state even when making sales throughout the EU.
Non-EU traders or platforms will now be made liable for VAT on imported goods, paid in the member state of the final destination of the goods. This will encourage use of the IOSS for VAT, as foreign traders or platforms that do not use the system otherwise need to register in each EU member state in which they sell goods.
As the IOSS enables VAT payments up front when the consumer purchases the item, rather than at the border, it protects member states’ tax revenues and increases VAT compliance for imports. It also shifts the burden for VAT collection from customers to platforms.
The new rules take the form of a directive which amends Directive 2006/112/EC, known as the VAT directive. It was published in the Official Journal on 25 July 2025 and will enter into force from 14 August 2025.
The rules will apply from 1 July 2028.
Earlier, the EU Economic and Financial Affairs Council (ECOFIN) agreed on a draft directive on 13 May 2025, introducing new VAT rules for distance sales of imported goods and import VAT.
